Open to everyone

What is in here.

Every module and every lesson title, in all four lanes. Read the outlines, see what is built and what is coming. The lessons themselves are part of a membership.

Foundation

Everyone.

3 modules · 0 of 23 lessons builtOpen Foundation →

The Black Book

Sell.

62 modules · 0 of 381 lessons builtOpen The Black Book →

The Machine Shop

Build.

53 modules · 0 of 251 lessons builtOpen The Machine Shop →

ATM

Read the chart. Plan the trade. Do it by hand until it is instinct.

23 modules · 18 of 125 lessons builtOpen ATM →

Every module

FoundationF0How the club works5 lessons F1AI 1018 lessons F2Rules of the road10 lessons

The Black BookBB00How money is made online8 lessons BB01Customer and offer5 lessons BB02Copywriting 15 lessons BB03Leads 15 lessons BB04The numbers6 lessons BB05Your first page5 lessons BB06Straight Line crash course6 lessons BB07Persuasion and influence5 lessons BB09Branding5 lessons BB10Copywriting 25 lessons BB11Funnels6 lessons BB12Conversion and optimisation7 lessons BB13List building and email6 lessons BB14Sales8 lessons BB15Local marketing8 lessons BB16Content and a following7 lessons BB17Creative with AI10 lessons BB18Cold-email infrastructure7 lessons BB19PR and earned media6 lessons BB20Traffic 15 lessons BB21Meta ads7 lessons BB22Google and YouTube ads10 lessons BB23TikTok ads and TikTok Shop9 lessons BB24Media buying7 lessons BB25SEO11 lessons BB26AI search: AEO / GEO7 lessons BB27Affiliate and CPA9 lessons BB28Creator rewards and UGC income1 lesson BB29Spy tools and feed intel14 lessons BB30Ecom 17 lessons BB31Ecom 28 lessons BB32Marketplaces6 lessons BB33Tracking and attribution6 lessons BB34Google Shopping store5 lessons BB35Build a brand: dropship to private label5 lessons BB36Single-product funnels5 lessons BB40AI receptionist agency4 lessons BB41Local lead-gen, setup fee + retainer4 lessons BB42Outbound agency4 lessons BB43Faceless channels4 lessons BB44Newsletter business4 lessons BB45Paid community4 lessons BB46Productised service: sell a service like a product4 lessons BB47AEO/GEO retainer4 lessons BB48The one-person company8 lessons BB49Reputation management retainer6 lessons BB50Black-hat SEO7 lessons BB51Platform manipulation7 lessons BB52Dark patterns10 lessons BB53Rules that turned8 lessons BB54Exposed: the guru economy9 lessons BB55Exposed: paid-ads terrain7 lessons BB56Exposed: parasites and PR6 lessons BB57Exposed: negative SEO and reputation attacks6 lessons BB60Local service foundations4 lessons BB61Cleaning company4 lessons BB62Exterior cleaning, the seasonal stack4 lessons BB63Mobile car detailing4 lessons BB64Junk removal4 lessons BB65Machine routes: vending and ATMs4 lessons BB66Buying a boring business4 lessons BB80Traffic sources A to Z5 lessons

The Machine ShopMS00Your machine6 lessons MS01Git and GitHub3 lessons MS02Building with a coding agent6 lessons MS03How the web works3 lessons MS04The tools6 lessons MS05Working like a terminal rat6 lessons MS06OpenRouter: every model, one key6 lessons MS10Ship a site5 lessons MS11Front end and design5 lessons MS12Back end and APIs5 lessons MS13Databases5 lessons MS14Automation5 lessons MS15Browser automation and scraping5 lessons MS16Bots and agents5 lessons MS17Voice agents4 lessons MS18Media pipelines5 lessons MS19Document pipelines4 lessons MS20Servers and infra5 lessons MS21Security6 lessons MS22Reliability and evals5 lessons MS23Efficiency and cost4 lessons MS24Payments and SaaS4 lessons MS25Replace a SaaS5 lessons MS30How blockchains work4 lessons MS31Chains, wallets, keys4 lessons MS32Tokens and contracts3 lessons MS33Rogue Layer One2 lessons MS40Receptionist agent5 lessons MS41Lead-list pipeline5 lessons MS42Site + bot subscription5 lessons MS43Document extraction service5 lessons MS44Claude Code skill as a client deliverable5 lessons MS45Cleaning up vibe-coded builds5 lessons MS50Pick the product2 lessons MS51Micro-SaaS end to end5 lessons MS52Mobile apps5 lessons MS53Sell through someone else's store5 lessons MS54Templates and digital products5 lessons MS55Open source first, and starter kits5 lessons MS56Launch5 lessons MS57Search for software5 lessons MS58Pricing and trials5 lessons MS59Getting paid5 lessons MS60Lifetime deals5 lessons MS61Selling the business5 lessons MS65Exposed: builder terrain6 lessons MS70The AI apps4 lessons MS71Working in the apps5 lessons MS72Making media in the apps5 lessons MS73Agents and remote control3 lessons MS80Your first site with AI4 lessons MS81Publish with the GClub deploy tool4 lessons MS82Sites that sell7 lessons

ATMAT00Beginner on-ramp7 lessons 1Reading bars18 lessons 2Jenkins Module 23 lessons 3Jenkins Module 35 lessons 4Jenkins Module 45 lessons 5Jenkins Module 55 lessons 6Jenkins Module 65 lessons 7Jenkins Module 75 lessons 8Jenkins Module 86 lessons 9Jenkins Module 94 lessons AT10Position sizing and risk5 lessons AT11Psychology and the journal3 lessons AT15Prop firms 1: choose and pass5 lessons AT16Prop firms 2: get paid5 lessons AT17Prop-firm terrain6 lessons AT20Technical analysis lab5 lessons AT21Futures and perps5 lessons AT22Options5 lessons AT23Crypto and DEX trading5 lessons AT30Strategy to rules3 lessons AT31TradingView and Pine5 lessons AT32Bots with APIs5 lessons AT33DEX automation5 lessons